Google’s $3.2 billion purchase of Nest in January was about a lot more than a cool-looking thermostat. Google’s move combines the world’s most powerful marketing company with some of the world’s best product designers -- Nest’s co-founders are former Apple iGeniuses -- to shake up an industry that’s long struggled with marketing, consumer trust and user-friendly design. For utilities, the Google/Nest combination represents a promising inflection ...

http://www.greentechmedia.com/articles/read/Will-Google-Plus-Nest-Make

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